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  <title>Rudy Flores - articles, guides and market updates</title>
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  <updated>2026-09-25T12:00:00Z</updated>
  <author><name>Rudy Flores, Coldwell Banker West</name></author>
  <entry>
    <title>How Sellers Know They Got a Fair Price Without a Public Listing</title>
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    <published>2026-09-25T12:00:00Z</published>
    <updated>2026-09-25T12:00:00Z</updated>
    <summary>With no open market to test the price, sellers need other ways to be confident. Here is how to check the number before you accept it.</summary>
  </entry>
  <entry>
    <title>The Off-Market Buyer's Playbook: How to Be Ready When Something Quiet Appears</title>
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    <published>2026-09-25T12:00:00Z</published>
    <updated>2026-09-25T12:00:00Z</updated>
    <summary>Quiet opportunities do not stay quiet for long. Here is how to prepare so you can act quickly and confidently when one arises.</summary>
  </entry>
  <entry>
    <title>What &quot;Off-Market&quot; Really Means in San Diego</title>
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    <published>2026-09-01T12:00:00Z</published>
    <updated>2026-09-01T12:00:00Z</updated>
    <summary>The phrase gets used a lot. Here is what it actually covers, what it does not, and what buyers should keep in mind.</summary>
  </entry>
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